Marketing for Accountants & CPA Firms in the GTA | PM Media Marketing Agency
Turn tax season and year-round demand into consistent, qualified leads for your accounting firm. PM Media helps accountants, CPA firms, tax specialists, and bookkeeping practices in Toronto, Vaughan, Oakville, and Kleinburgget found online and convert clicks into paying clients.
- Hyper-local Google Ads and Meta Ads campaigns specifically for accountants
- Content and funnel strategy built for professional services and CPA firms
- Done-for-you marketing so you can stay focused on clients and CRA deadlines, not ad platforms
Accounting Expertise Is Your Specialty. Getting You Found Online Is Ours.
Whether you run a solo practice or a multi-partner CPA firm, you’re competing in a crowded market. Referrals are great, but they’re not always predictable. Meanwhile, potential clients are searching for terms like “accountant near me,” “CPA Toronto,” “tax specialist Vaughan,” “bookkeeper Oakville” and choosing the firms that show up first and look the most credible.
“We’re Invisible on Google.”
Your competitors are investing in Google Ads, Local SEO, and conversion-focused landing pages that put them at the top of search results when small business owners and individuals are actively looking for accounting help. If your firm doesn’t appear where your ideal clients are searching, you’re missing the highest-intent leads.
“We Rely Too Much on Referrals.”
Word-of-mouth is powerful, but it’s not a predictable pipeline. We help build a steady flow of inquiries from search, social media, and content so you’re not guessing what the next quarter will look like. Your marketing should support you beyond personal networks and long-standing relationships.
“We Don’t Have Time for Marketing.”
Your time is better spent on tax planning, bookkeeping, audits, advisory services, and financial reporting than trying to master advertising platforms. PM Media acts as your dedicated marketing team for accounting firms, planning, launching, and optimizing campaigns so you don’t have to.
Services
Marketing Services Tailored to Accounting Firms in the GTA
We don’t use generic “one size fits all” campaigns. PM Media builds strategies specifically for accountants, CPA firms, tax professionals, and bookkeeping practices across the GTA. We focus on platforms that matter: Google, Meta (Facebook & Instagram), and strategic content that positions you as a trusted advisor.
Capture high-intent searches at the exact moment prospects are looking for help. We build and manage Google Ads campaigns for accountants that target keywords like “accountant near me,” “tax accountant Toronto,” “CPA firm Vaughan,” “bookkeeper Oakville,” and more—customized by location and service.
Bullet points:
Keyword research focused on accounting, tax preparation, bookkeeping, and advisory services
Location targeting for Toronto, Vaughan, Oakville, Kleinburg, and specific neighbourhoods
Conversion-focused landing pages optimized for calls, consultations, and contact form submissions
Ongoing optimization to improve cost per lead and attract higher-quality inquiries
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Stay top of mind with local business owners, self-employed professionals, and high-income households across the GTA. We create Meta Ads (Facebook & Instagram) campaigns for accountants that build awareness, promote seasonal offers like tax season, year-end filings, and GST/HST deadlines, and retarget people who’ve already shown interest in your firm.
Bullet points:
Audience targeting by location, interests, behaviours, and lookalike audiences
Ad creative and copy tailored to CPA firms, tax specialists, and bookkeeping services
Retargeting campaigns for website visitors and people who interact with your content or lead magnets
Clear performance reporting that focuses on leads, not just clicks
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Accounting is a trust-driven business. Your ideal clients want to know you understand CRA regulations, tax planning strategies, bookkeeping systems, payroll, QuickBooks, Xero, and small business finance. We help you showcase that expertise with content that educates and converts.
Bullet points:
Website copy that speaks directly to your ideal clients and niches (small business, real estate investors, professionals, families, etc.)
Blog posts on topics such as tax season tips, small business accounting, cash flow management, and incorporation questions
Lead magnets (checklists, guides, templates) that build your email list and support follow-up campaigns
Social media content for LinkedIn, Facebook, and Instagram that keeps your firm visible and credible
Need more than a few campaigns? PM Media acts as your full-service marketing agency for accounting firms. From strategy to implementation, we help you attract, nurture, and convert leads across the entire client journey.
Bullet points:
Marketing strategy customized to your firm’s services, capacity, and growth goals
Brand positioning and messaging for your target segments (SMBs, professionals, high-net-worth, start-ups, etc.)
Website and landing page improvements to increase conversion rates
Ongoing analytics, reporting, and optimization so your marketing continues to improve over time
Get Our North York Local Marketing Guide
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Supporting Accounting Firms Across Toronto & the GTA
PM Media partners with accountants, tax specialists, CPA firms, and bookkeeping practices across the Greater Toronto Area. We tailor messaging, targeting, and offers to fit each local market so prospects see you as a local, trusted advisor, not just another firm.
Marketing for Accountants in Toronto
From the Financial District to North York, Scarborough, Etobicoke, and surrounding areas, we help Toronto accounting firms stand out in one of Canada’s most competitive markets. Our campaigns focus on high-intent search terms and local messaging that resonates with urban professionals and small business owners.
Marketing for Accountants in Vaughan
We help Vaughan firms reach clients in Woodbridge, Maple, Concord, Kleinburg, and nearby communities. With fast-growing populations and thriving small businesses, Vaughan is full of people who need reliable accounting and tax support.
Marketing for Accountants in Oakville
Oakville is home to many high-income households and established businesses. We craft campaigns that speak to their needs—tax planning, wealth preservation, corporate structuring, and advisory services—while emphasizing your firm’s local presence in neighbourhoods like Kerr Village, Glen Abbey, and Bronte Village.
Marketing for Accountants in Kleinburg
Kleinburg and surrounding communities value local, relationship-based service. We position your firm as the go-to local accounting and tax partner with messaging and visuals that highlight your roots in the community.
How We Work With Accounting Firms
We keep the process simple, structured, and transparent so you always know what’s happening with your marketing and what you’re getting in return.
Discovery & Goal Setting
We start by understanding your firm: your services (personal tax, corporate tax, bookkeeping, payroll, advisory), your ideal clients, and your growth goals. Together, we define what success looks like—whether that’s more tax clients, more corporate accounts, or more recurring bookkeeping work.
Strategy & Funnel Design
Next, we design a marketing strategy using Google Ads, Meta Ads, and content, aligned with your budget and capacity. We map out how strangers become visitors, visitors become leads, and leads become long-term clients.
Implementation & Launch
Our team builds your campaigns, landing pages, tracking setup, and creative assets. You get to review everything before launch. We make sure conversion tracking is in place so you can see exactly where your leads are coming from.
Optimization & Reporting
After launch, we continuously monitor performance, adjust bids and budgets, refine audiences, and test new ad and landing page variations. You’ll receive clear, regular reports focused on leads, quality, and cost per acquisition—not just impressions and clicks.
Results Our Accounting Clients Care About
Every firm is different, but the outcomes that matter are similar: more qualified inquiries, better-quality clients, and a predictable pipeline of new business.
Below are examples of the kind of improvements we aim for with accountants, CPA firms, tax specialists, and bookkeeping practices across the GTA.
Increased qualified leads during tax season for a GTA-based CPA firm by launching targeted Google Ads and Meta Ads campaigns around key CRA deadlines.
Reduced cost per lead after restructuring search campaigns and optimizing landing pages for a bookkeeping and tax practice serving small businesses.
Achieved a strong return on ad spend within three months for an accounting firm targeting entrepreneurs and small business owners across the GTA.
Note: Replace these placeholders with your own case studies or testimonials as you gather real data. They’re here to highlight the types of results that matter most to accounting firms.
FAQs From Accounting & CPA Firms
Do you only work with accountants and CPA firms? +
We work with a variety of professional service businesses, but we have dedicated strategies and campaigns specifically for accountants, tax specialists, CPA firms, and bookkeeping practices in the GTA. That means you’re not starting from scratch—we already understand the industry, the services you offer, and the seasonal patterns that affect your demand.
How much should our accounting firm budget for marketing? +
Budgets vary based on firm size, competition, and goals. Many accounting firms start with a combination of Google Ads and Meta Ads, then scale as they see results. During your free strategy session, we’ll recommend a realistic starting point and show you what kind of lead volume is achievable for your firm.
Can you help us only during peak tax season? +
Yes. We can run seasonal campaigns around important CRA deadlines such as personal tax, corporate year-end, and GST/HST filings. However, we typically recommend maintaining some level of ongoing visibility so your firm continues to attract clients outside of tax season and build long-term brand awareness.
How will we know if the campaigns are working? +
We set up conversion tracking for calls, contact form submissions, and other key actions. You’ll see where leads are coming from, how campaigns are performing, and what we’re doing to improve results. Our reports are designed to be understandable even if you’re not a marketing expert.
Ready to Attract More of the Right Clients to Your Accounting Firm?
If you’re an accountant, CPA, tax specialist, or bookkeeping firm in Toronto, Vaughan, Oakville, Kleinburg, or anywhere in the GTA, PM Media can help you build a marketing engine that works—even when you’re busy serving clients and meeting deadlines.
Book Your Free Strategy Session
Tell us about your firm, your services, and your goals. We’ll walk you through opportunities on Google Ads, Meta Ads, and content, and outline a practical roadmap tailored to your accounting practice.
- No pressure, no obligation
- Clear, actionable next steps
- Specific ideas for your location, niche, and services
Prefer email or a quick call? You can also reach us through the contact form or phone number on our contact page.
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